I attended the Cannes Lions Festival of Creativity for the first time this year (long overdue). One of the highlights was my participation in a discussion titled "Trust, Transparency and Driving Business Outcomes" with MasterCard CMO Raja Rajamannar that was led by Jay Sears, Senior Vice President, MasterCard Ad Intelligence. One of the issues discussed was progress being made improving trust and transparency between marketers and their agencies. Unfortunately, I feel that's been a mixed bag.
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