With the convergence of increased video viewership on social media and the steady rise in consumer ad blocking, branded content has emerged as a likely alternative advertising vehicle for media companies looking to expand their offerings to brand partners. In fact, branded content on social has seen exponential growth, with TV networks gaining a lot of traction in this area. The category is proving itself successful with consumers according to social media analytics and insights company ListenFirst Media, which aggregates billions of real-time social signals on tens of thousands of brands in over 20 industries across every social platform
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