Turner Powering Branded Content on Social with Art, Science and Scale

With the convergence of increased video viewership on social media and the steady rise in consumer ad blocking, branded content has emerged as a likely alternative advertising vehicle for media companies looking to expand their offerings to brand partners.  In fact, branded content on social has seen exponential growth, with TV networks gaining a lot of traction in this area.  The category is proving itself successful with consumers according to social media analytics and insights company ListenFirst Media, which aggregates billions of real-time social signals on tens of thousands of brands in over 20 industries across every social platform