For some time now the industry has faced a problem with its basic metrics. I say ‘faced’ although the truth is we haven’t faced up to the issue at all, doing that curious media dance of sticking our fingers in our ears, twirling round three times, clicking our heels and hoping the problem will go away.
Unfit Metrics
![Unfit Metrics](/media/articles/TheCogBlog_logo_wide_dAL5kCJ.png.550x380_q85_box-5%2C0%2C1567%2C1084_crop.png.webp)