Artie Bulgrin invented the idea of a calibration panel with Project Blueprint, which proved that media duplication patterns were very non-random, and therefore used as a proof of concept a 3000 sample size calibration panel to ground a fusion of media data from other sources, so that they would have the right duplication patterns.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.