Addressable television advertising is poised to reach $3.7 billion in 2020 and the industry is primed to realize its impact on the marketplace. In order to accelerate its adoption, leaders of addressable advertising will need to bridge the knowledge gaps among agency and brand decision makers as uncovered by an exclusive MediaVillage study. So how knowledgeable are agency executives on the advantages of addressable television versus linear?
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Publish date: 10/22/2018