When a new movie is released on demand, most would assume it would compete with other recently released movies in the same genre. An action movie starring Dwayne "The Rock" Johnson would absolutely compete with a new Vin Diesel action release. But the competition doesn't end with the obvious head-to-head titles. Rather, the laundry list of competing rental "opponents" only starts there.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.