WMX at the NewFronts: Transforming the Way Artists, Fans and Brands Interact

The Big Message In quick order and with support from Warner Music Group39s connection to musical superstars WMX has become a top online destination of choice for consumers Sites from Uproxx and Song Kick to Cover Nation represent the first stage of WMX39s growth the creation of programming available through smart TVs and multichannel bundles the nextHost Erin Moran WMX39s Global Chief Revenue Officer With a crowded main room and background noise from the other end of the floor reaching high decibels in spots Moran kept her poise while staying onmessage Two other executives were featured in the presentation WMX President Maria Weaver and Media and Creative Content President Ben BlankWhat Worked Good mix of video montages and factoid slides throughout the presentation Each WMX site had face time including justlaunched Lasso Nation geared to fans of cuttingedge country musicWhat Also Worked At least one room on each floor of 214 Lafayette St was set aside to showcase a WMX site or featured content The intention give attendees a more immersive experience Nice to see a showcase like this go beyond the usual NewFront onsite activitiesWhat Didn39t Work Megan Thee Stallion39s performance We love your way with a rap rant but you don39t need to throw in one or more expletive words every other sentence to make a pointBonus Points Plenty of food to satisfy a variety of tastebuds from chicken sliders to mushroom and onion pizza slicesData Points WMX produces over 500 pieces of editorial and social media content per day That output of content generates over 250 million visitors to its Web sites and over 50 billion premium video views per monthNews One or more smart TVmultichannel bundledistributed channels are in the works with negotiations underway with a number of launch partners The channel or channels would mix thousands of music videos and live concerts from Warner Music Group39s catalog with documentaries and other firstrun material Another programming source WMX Studios the venture39s new inhour podcast networks featuring Warner Music Group artists New online video series coming soon include Fresh Pair With Katty Customs covering the streetwear and sneaker culture scene Limited where a music performer gives three designers on the rise the opportunity to creative innovative merchandise and Iconic Records a profile of Notorious BIG and the 25th anniversary of his Life After Death album In another development WMX will launch IMGN Media focusing on Snapchat content for Gen Z audiencesParting Words quotWe are here to engage global audiences because we talk with them every day amp8230 Our offering is truly unmatchedquot Erin Moran WMX Global Chief Revenue OfficerquotWe39re building a business that is transforming the way artists fans and brands interact and leading culture with trendsetting content and innovative experiences There are more opportunities to comequot Maria Weaver WMX PresidentClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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WMX at the NewFronts: Transforming the Way Artists, Fans and Brands Interact

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Simon Applebaum

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WMX at the NewFronts: Transforming the Way Artists, Fans and Brands Interact

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