For the closing event of Digital Content NewFronts 2022, organizers turned to WMX, the content-making unit of Warner Music Group established last fall. Using every floor of Soho's iconic 214 Lafayette St. venue last Thursday night, WMX demonstrated why they are a new digital player worth a fair share of digital ad expenditures.
WMX at the NewFronts: Transforming the Way Artists, Fans and Brands Interact
