When a company undergoes a major transformation, whether it be through acquisition, merger, or, simply as the next step in its evolution, the fruits of that labor — when specifically done to address real and proven marketplace needs — can be game-changing for all players in the ecosystem. Xandr, AT&T's advanced advertising and analytics company, has been hard at work since acquiring adtech company AppNexus, to introduce enhanced offerings that capitalize on the future of advertising as digital and TV continue to converge.
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