There's a lot of talk about trust between brands, digital communities and consumers. But in Episode 15 of the Insider InSites podcast we're talking about trust between agency and client that drives good marketing. I spoke with Chandra Coleman, Vice President, U.S. Marketing, Cosmetics and Mass Fragrances for Rimmel, part of Coty -- one of the world's largest beauty companies, and Brent Poer, President and Executive Creative Director for Branded Content at Zenith (both pictured below), on what makes their relationship thrive, how to be nimble in the competitive beauty industry, and what it takes to successfully introduce a cosmetic brand to the U.S. market today. The following transcript has been edited for clarity and length. Listen to the entire conversation with Coleman and Poer here, through our player below, or subscribe on Apple podcasts, Stitcher and Google Play and now on IHeartRadio!
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