After Jane Maas trained her in agency account management, Chris Moseley returned to the client side where she helped transform some of media’s most valued entertainment brands, including Discovery Channel, Hallmark Channel, and the History Channel. Currently, she is providing management consulting in the areas of brand strategy and team training.
Among Moseley’s numerous industry and creative awards are Advertising Age “Cable Marketer of the Year,” and “Top 100 Marketers”. She has received the NCTA Vanguard Award for Marketing, the cable industry’s highest marketing achievement. Her launch campaign for Discovery’s first Shark Week was inducted into the CTAM Hall of Fame. Additionally, she led History’s brand creative team that produced the Bank of America-sponsored America: The Story of Us campaign awarded a Gold Effie for multi-platform integrated content that delivered ROI.
Her consulting philosophy focuses on brand storytelling to build revenue over night and equity over time. She believes that whatever business you’re in, you’re in the business of telling your story. In today’s digital age of hyper competition, the best story usually wins.