A catalyst of innovation, champion of programmatic and fierce believer in her team, Helen Lin, President, Digital, Publicis Media Exchange (PMX) – U.S., exemplifies what it means to be an impactful leader. With over 20 years of experience in the industry, Helen manages the digital investments and negotiations on behalf of the entire Publicis Media network, totaling over $8 Billion in the U.S., while leading various industry-leading digital initiatives, positioning Publicis Media as the leader in the digital space.
Prior to moving to PMX, Helen served as EVP – Managing Director, Digital & Magazine Activation at Zenith for over five years, overseeing the planning, buying, integration and analysis of digital media platforms and print properties for clients including Verizon, 21st Century Fox, Hulu, Chase, Coty, Kohl’s, Farmers, Puma and many others.
