A catalyst of innovation, a pioneer of programmatic, a collaborative business partner, and fierce believer in diversity and inclusion, Helen Lin is the Chief Digital Officer at Publicis Media, where she oversees digital investment strategy, negotiations, and global partnerships on behalf of the network globally, representing the group in industry-leading initiatives and enabling our clients to remain at the forefront of the rapidly-evolving digital ecosystem.
Prior to her promotion to Publicis Media, Helen served as Managing Director, Digital & Magazine Activation at Zenith for over five years, overseeing the planning, buying, integration and analysis of digital media platforms and print properties for clients including Verizon, Chase, Coty, Kohl’s, Farmers, and others.
In her Zenith role, she led major agency initiatives from spearheading the effort to bring Zenith’s print and digital activation teams, making Zenith the first in the industry to align content planning and buying with publishers, agnostic of platform. She helped lead the practice of bringing Programmatic competency in-house to Zenith, integrating programmatic capabilities and bringing data driven insights into the hands of client teams; and she was integral in integrating Analytics into the Communications Strategy teams, expanding the team’s remit beyond digital measurement to data informed audience insights discovery. Helen’s vision, collaboration and leadership in these massive initiatives led to widespread industry recognition, including by being named a 2016 Cynopsis Top Women in Digital honoree and a 2016 Adweek Media All-Star, a 212NYC Thought leader in 2017 and a Broadcasting and Cable Digital All-Star in 2018. In 2017, Helen was appointed Digital chair for the American Advertising Federation (AAF).
Helen’s professional focus goes beyond client and agency work, as she has established a reputation as an incredible mentor and role model among her teams. As the Executive Sponsor of the Women’s Business Resource Group POW! (Power of Women), Helen makes it her personal mission to create conversations around female leadership and diversity in the workplace. Helen earned her bachelor degree at UCLA and her MBA at NYU.