Pooja Midha is senior vice president of digital ad sales and operations for the ABC Television Network. Ms. Midha is responsible for sales, strategy, and revenue operations for all ABC digital sales, encompassing the ABC app, abc.com, abcnews.com, GMA on Y, ABC on Hulu, Oscars.com, dynamically ad-served VOD, and all new media platform opportunities.
Ms. Midha joined ABC in August 2012. She was previously with Viacom Media Networks, where she was senior vice president of digital ad sales for the Music and Entertainment Group. Previously, she served as senior vice president, digital entertainment ad sales and integrated marketing for Viacom. From 2007 through 2011, Ms. Midha was group vice president, business development, for MTV Networks Digital. From 2005 to 2007, she served as vice president of marketing for MTV Networks International.
Earlier in her career, at Nickelodeon, she served as director and then senior director of promotions and ad sales marketing. Ms. Midha began her advertising career at Dow Jones & Company as account executive, was later promoted to senior account executive, and then group head of advertising sales.
Ms. Midha serves as the vice chair of the IAB Video Board, a board member of IRTS, executive board member of the FreeWheel Council for Premium Video, advisory board member of The Seller Forum, and junior board member of Children’s Hope India. She has been honored as one of Ad Week Magazine’s 2016 “Young Influencers”. Ms. Midha holds a B.A. from Lehigh University and an MBA from Columbia Business School. She has completed the National Association of Multi-Ethnicity in Communications (NAMIC) Executive Leadership Development Program from UCLA’s Anderson School of Management.
