Co-Founder & CEO
Prior to co-founding Intent Media in 2009, Richard Harris was Senior Vice President, Strategy and Distribution at Travelocity. He led the Travelocity Partner Network, which grew to over $2B in sales during his tenure. In 2000, Mr. Harris was a co-founder of Site59.com, an innovator in online travel technology and merchandising. He served as Site59’s Vice President, Strategy and Business Development and then as CFO through the company’s acquisition by Travelocity in 2002. Earlier in his career, Mr. Harris worked at the Boston Consulting Group and Orion Consultants. Richard holds a BA from Harvard University and an MBA from INSEAD.
Intent Media (www.intentmedia.com) helps retail sites fully monetize their site traffic by augmenting transaction revenues with high margin ad revenues. The company's platform identifies intent actions and targets highly relevant advertising against that intent. Intent Media deploys a proprietary suite of data-driven risk mitigation tools to enable retailers to extract the advertising value of their traffic and simultaneously preserve transaction value. For example, the company’s Ads for Travel enables sites like Expedia and Orbitz to monetize traffic in their flight booking path with advertising from airlines and other online travel agents.
The privately-held company is based in New York and backed by institutional investments from Redpoint Ventures and Matrix Partners and individual investors including LinkedIn’s Reid Hoffman, AppNexus’ Brian O’Kelley, and Gilt Groupe Inc.’s, Kevin Ryan.