A good brand campaign has the same elements as a perfect dish: the best ingredients that only require a master chef to whip them together. The Perfect Dish: Asia, an eight-part digital video series launched by Explore Parts Unknown as a digital companion to Season 10 of CNN's Anthony Bourdain: Parts Unknown in partnership with All Nippon Airways (ANA), has resulted in a spectacular example of tapping into all platforms to reach key performance indicators.
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