CNN and All Nippon Airways Serve Up the Perfect Dish in Digital Series

Bourdain pictured at top with Yasmin Khan a correspondent on The Perfect Dish Asiaamp160maintains that anyone could spend a year exploring just a block in Tokyo amp160Who knows better about finding the most sumptuous meals in the most unassuming of locales amp160But for the digital series Bourdain and correspondents reveal to viewers the most perfect dishes served up in Singapore Jakarta Hong Kong Taipei Hanoi Yangon Okinawa and Tokyo all cities available to travelers by Japan39s largest airline ANAquotThis is what it looks like when you get it rightquot says Joe Dugan Turner39s Senior Vice President Portfolio Sales andamp160Client Partnerships amp160quotThe client39s brand message is integrated within the content in an organic way amp160It39s great being able to work across full platforms and the consumer is the big beneficiaryquotquotIt39s a true example of global collaboration between different parts of Turner CNN and a client partner committed to innovationquot adds Sunita Rajan Senior Vice President Advertising Sales CNN International Commercial amp160quotThis creative solution draws on multiple platforms to reach engaged audiences across CNN in a way that no other brand canquotCelebrating this ANA and CNN partnership with Explore Parts Unknown a digital editorial venture between CNN and the independent journal Roads ampamp Kingdoms foodies and representatives from all partners gathered last week at The Park restaurant in New York City amp160Chefs Desmond Tan Simpson Wong and Matt LeKhac each prepared signature dishes inspired by the series that included tealeaf salad pork curry tofu puffs and honeycomb cakePictured above left to right amp160Joe Dugan Senior Vice President of Portfolio Sales andamp160Client Partnerships Turner Ad Sales Tadashi Matsushita Vice President of Strategic Planning The Americas All Nippon Airways Anthony Bourdain CNNamp8217samp160Anthony Bourdain Parts Unknown Emi Arimaamp160Assistant Manager of Marketing Communications andamp160Advertising The Americas All Nippon Airways Sunita Rajan Senior Vice Presidentamp160of Advertising Sales CNN International Commercial Daisuke Katayama Market Communication Marketing All Nippon Airwaysamp160Bourdain and Yasmin Khan one of the digital series39 correspondents were on hand discussing the nuanced foods of these countries though as Khan describesamp160the cuisine quotTokyo is a bit like an acid tripquotJapan captivates Bourdain amp160quotIt is so thrilling you will never know as much as you want to knowquot amp160he insists amp160Praising its beauty and complexity he says being there made him realizeamp160quotI come from a very young country amp160I know nothing and will never know anything amp160I learned how to be the stupidest person in the room amp160I learned how to sit stillquotIdeally ANA wants more people to share Bourdain39s experiences amp160As large as ANA is last year it flew more than 52 million passengers it does not have the brand recognition it wants amp160quotFor years we have been serving this market the Japanese expat communityquot says Tadashi Matsushita ANA39s Vice President Strategic Planning the Americas amp160quotBrand awareness is very important and I am personally very proud of what we can offer to our customers amp160We should reach out and be creative and that is what CNN is helping us doquotBourdain at ease in all cultures and someone who understands how food encourages friendships was a natural fit for this project amp160Reflecting on the eight cities featured in the campaign Bourdain says quotYou get off the plane and inhale amp160Certain places just smell awesome and turn out to be awesomequotThat experience of being in Japan can begin the moment passengers step aboard says Athanasios Sikolas a business analyst with ANA amp160quotThe service is meticulousquot he says amp160quotWe shifted our focus to properly communicate our experience specifically to Millennials Boomers and business travelers who are interested in inspiring experiencesquotAs such the airline has an impressive flight record of creative advertising campaigns with CNN which has evolved from a global standpoint over the past two years across traditional and new platforms amp160This partnership marks its sixth campaign with the network since 2015 includingANA39s Tastes of Japan campaign promoting 35 territories in Japan across CNN International and CNN DigitalANA as CNN39s first international brand partner for Great Big Story a CNNbacked storytelling network That campaign melded branded content with the editorial series Ichigo Ichie which translates to quotone opportunity one encounterquot amp160The series used Launchpad one of Turner39s innovations in datadriven targeting on social media to grow ANA39s presence in Europe amp160In another first Great Big Story content from this campaign was adapted for a special on CNN InternationalEarlier this year ANA also sponsored two other eightpart series Inspiration of Japan on Great Big Story and Vision The Future of Japan created by CNN Digital Studios amp160They were accompanied by branded content and data targeting on social media through Launchpad and CNN International Commercial39s CNN AIM Audience Insight Measurement segmentation offeringPhotos by Jason KempinCNNClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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CNN and All Nippon Airways Serve Up the Perfect Dish in Digital Series

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