Amazon confirmed their plans to acquire what was left of the Sizmek asset after Zeta Global bought the DSP and DMP earlier this year. The acquisition is a clear shot to the bow of Google and Facebook that we will soon see a Global Triopoly comprised of those plus Amazon. Amazon has been making significant progress with their growing OTT and TV business, so adding ad server and dynamic creative solutions are natural additions to their stack.
Amazon to Purchase Sizmek: The Implications of a Stronger FANG
