Last week’s Cog Blog laid out the case for 2020 being a watershed year for audience measurement. The ad industry is facing an increasingly complicated media world within which audiences use multiple devices to consume content selected from a vast array of choices. People consume at times and in places that suit them, not the content providers. And those of us in advertising have been trying to make sense of all this with a set of tools that were imagined in a different age.
Audience Measurement in 2020 – A Blueprint
