These are the most demanding of times for all television networks, but for many there is a bright light in the darkness. With more people than ever staying home seven days a week and turning to TV for information and entertainment, ratings are up and audience engagement is high, even if the typical programming flow has been compromised. As ever, it's all about giving viewers what they want: Innovative, engaging content across a variety of formats. But today, it is also about rising to new challenges that were unthinkable just a couple of months ago. WarnerMedia's TBS, TNT and truTV have been doing exactly that of late, with striking results. In recognition of the fact that the company's traditional Upfront Week presentation would have taken place this morning, Brett Weitz (pictured at top), General Manager of those three networks, spoke with MediaVillage about the current and upcoming programming plans for them. He also talked about managing new expectations, the sudden and strategic changes that became necessary as of March, and the importance of innovation in all areas of television.
Brett Weitz, GM of TBS, TNT and truTV on Advancing All Three Networks
