Ever since the dawn of man -- or when I started in the business, which is more or less the same thing -- every sensible advertising executive has realized in his or her heart that a campaign using more than one medium will (all other things being equal) outperform one appearing on only a single channel. TV and radio will always beat TV alone, assuming minimum thresholds are reached. Same with TV and magazines and so on.
Creativity and Collaboration
![Creativity and Collaboration](/media/articles/multiple_using-smart-watch-smartphone-tablet-laptop-and-computer_rYggRCV_graphi_erBSpm6.jpg.550x380_q85_box-120%2C0%2C5880%2C4000_crop.jpg.webp)