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Creativity and Collaboration

Creativity and Collaboration

Author

Brian Jacobs photo

Brian Jacobs

Publish date

January 17, 2018

Channel

The Cog Blog

Archived in

Creativity Village
25

Ever since the dawn of man -- or when I started in the business, which is more or less the same thing -- every sensible advertising executive has realized in his or her heart that a campaign using more than one medium will (all other things being equal) outperform one appearing on only a single channel.  TV and radio will always beat TV alone, assuming minimum thresholds are reached.  Same with TV and magazines and so on.

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25
Brian Jacobs photo

Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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