In keeping with its belief that the overall industry will benefit from gaining a deeper understanding of OTT (Over-the-Top), DISH Media Sales has placed a priority on sharing its knowledge and insights, including via this series of articles. Part 1 looked at the overall OTT industry and how DISH was working to address the needs of the OTT buyer. In Part 2, we delved into such topics as ad bots, fraud and brand safety. This final segment covers two more critical areas: viewability and ad completion rates.
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