With a belief that the overall industry will benefit from gaining a deeper understanding of OTT (Over-the-Top), Dish Media Sales has placed a priority on sharing its knowledge and insights. As Brian Norris, Vice President of DISH Media Sales said in a recent interview, “We’re all in on advancing this product and educating the marketplace on what the possibilities are [for] an advertiser or an agency that is forward-thinking enough to embrace the future and thought leadership, and to look at how they can better service their clients ... Sling TV [for example] is the first to introduce programmatic media-buying in a live OTT platform. So, we're all about being leaders in the space and trying to evangelize that within the marketplace, to get buy-in across the entire landscape of media advertising ... knowing that good things are going to happen long-term.” As part of that commitment, this is Part 2 in a series sharing information about the changes impacting television today.
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