MediaVillage founder and media ecologist Jack Myers said, "Out-of-home is a perfect place for creative agencies to start looking for more creative approaches" in a conversation with Anna Bager, the president and CEO of the Out of Home Advertising Association of America (OAAA). The interview is available to watch on-demand. "Creativity is alive in the OOH industry like in no other medium," said Myers. "That's a number one opportunity as you look at the drivers of growth."
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