On January 13, 2020 The Cog Blog came out with the traditional list of predictions for the year to come. Amongst these was the following: "Media runs on measurement. If the measurement is wrong, or not there, or not validated objectively then we're all in trouble. Anyone who thinks otherwise is in for a nasty shock when they wake up to find that the ground beneath their feet has turned into a rather nasty, messy bog."
Measurement Watch
![Measurement Watch](/media/articles/measure-tape_MJE0kwPu_graphic_stock_ocba90K.jpg.550x380_q85_box-151%2C0%2C3888%2C2595_crop.jpg.webp)