Next week many of the most influential thinkers in audience measurement will gather in Nice for the annual asi Conference. I say "many" as there will be the inevitable shortage of agency representation ("we spent our budgets in Cannes ...") and despite an admirable turn-out from ISBA there will not be many advertisers present, either.
Mind the Gap
![Mind the Gap](/media/articles/iStock-899346734_TAiCRWV.jpg.550x380_q85_box-0%2C9%2C640%2C453_crop.jpg.webp)