There are car people. There are media people. And then there are people who are both — including longtime auto/marketing journalist Jim Motavalli and Stephen Eidelman (pictured at top), senior director of addressable advertising at Cadent, whose focus is connecting automotive marketers and agencies with data-driven and addressable television. When you have two experts like these in a room, you know the conversation is going to be good.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.