There are car people. There are media people. And then there are people who are both — including longtime auto/marketing journalist Jim Motavalli and Stephen Eidelman (pictured at top), senior director of addressable advertising at Cadent, whose focus is connecting automotive marketers and agencies with data-driven and addressable television. When you have two experts like these in a room, you know the conversation is going to be good.
Motavalli and Eidelman: How Addressable Has Changed Auto Marketing
![Motavalli and Eidelman: How Addressable Has Changed Auto Marketing](/media/articles/Stephen_at_Cadent.png.550x380_q85_box-0%2C0%2C1280%2C889_crop.png.webp)