While emerging audio platforms like podcasting and digital streaming may garner more attention of late, network radio is proving steady and often wins the race. Network radio, which consists of nationally syndicated shows and networks carried on local AM/FM stations, attracts millions of listeners to its popular hosts and formats, catering to a wide-range of interests including music, sports and talk. A recent study from Nielsen notes that radio reaches 92% of all adults 18 and older and, among those radio listeners, more than 94% tune into network radio programming, including 95% of adults 18-49 and 94% of adults 18-34 and 25-54. The majority of network radio listeners are educated, affluent and employed, and three-quarters of listening occurs out-of-home. That blend of broad reach, desirable audience profile and listening close to point-of-purchase makes network radio a popular choice for national advertisers.
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