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By James Fennessy April 04, 2017

QSR Advertising Starts Strong as Competition Heats Up in 2017

Jack Myers TomorrowToday Economics Archive and SMI Spend Trends Archive
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2017 is shaping up to be highly competitive as QSR (quick service restaurant) companies become laser focused on the consumer path to purchase.  As each QSR looks to differentiate and communicate menu, venue and delivery options to a diverse array of consumer targets, SMI reveals that media may be the big winner as advertising spend was up +16% for the first two months of the year, compared to the same period in 2016.

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James Fennessy

James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars ar... read more

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