QSR Advertising Starts Strong as Competition Heats Up in 2017

2017 is shaping up to be highly competitive as QSR (quick service restaurant) companies become laser focused on the consumer path to purchase.  As each QSR looks to differentiate and communicate menu, venue and delivery options to a diverse array of consumer targets, SMI reveals that media may be the big winner as advertising spend was up +16% for the first two months of the year, compared to the same period in 2016.