The media industry continues to evolve at a very rapid pace, presenting pharma marketers with new and better platforms to deliver messaging that drives ROAS/ROI. The challenge we face is that the industry is lagging in more standardized measurement solutions as well as siloed, outdated evaluation and budgeting metrics. As an industry, we have work to do to ensure the best media investments are made agnostic to channel.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Scott Grenz
Scott Grenz is Founder and President of Genco Pura Media, a media advisory company serving Advertisers, Media Agencies and Media Sellers. In this capacity, Scott advises Advertisers and Media Agencies on Agency Review Strategies, Building Effective Advert… read more
