A time-tested strategy is reemerging as a must-have tool for modern marketing: sonic branding. Whether it involves an original sound effect, melody, voice or jingle, sonic branding associates a particular sound with a product or service. That, in turn, helps brands make vital connections with consumers.
Sonic Branding: A Powerful Marketing Tool Not Well Understood
![Sonic Branding: A Powerful Marketing Tool Not Well Understood](/media/articles/audio_waves_blue-vector-illustartion-of-disco-theme_Mk5e_zY__Lgraphic_stock_BcCzOdZ.jpg.550x380_q85_box-0%2C166%2C3000%2C2249_crop.jpg.webp)