A time-tested strategy is reemerging as a must-have tool for modern marketing: sonic branding. Whether it involves an original sound effect, melody, voice or jingle, sonic branding associates a particular sound with a product or service. That, in turn, helps brands make vital connections with consumers.
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Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV in her MediaVillage column, "Alli on Audio," as well as for numerous industry publications, including Inside Radio, Broadcasting & Cable, TVNewscheck.co… read more
