Despite years of data showing the global, scalable reach of gaming as an advertising medium, it remains a tertiary option in the marketing and advertising world that is often overlooked by media strategists. That is a huge miss, especially as the media industry begins to turn its eyes away from pure eyeballs to scalable attention. Gaming has both. Fortunately, the recent 4A's Decision Conference included a session to help better educate the industry on the opportunities in gaming, and the keynote speaker was literally as excited as kid in a candy (crush) store.
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