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Don't Count Out the Holding Companies -- At Least Not Yet

Don't Count Out the Holding Companies -- At Least Not Yet

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Michael Farmer

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Madison Avenue Makeover
7 16 104

The latest holding company news, gleefully reported in the trade press, shows a shortfall in WPP's first half 2017 growth rates, with forecasts of lower long-term growth in coming years.  WPP's share price took a dive.  Campaign U.S. headlined "Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing."  Panic!  WPP is not the only holding company affected by advertiser spend cutbacks, but Sir Martin is highly visible, and he takes most of the industry flack.  How concerned should investors be?  Don't count out the holding companies yet.  They have not played all the potential cards in their hands.

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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies (Third Edition, 2019), which won four publishers’ awards for excellence in marketing and advertising. … read more

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Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
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