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Tiger Woods vs Phil Mickelson: Turner Sports Tees Up a Premium Event

Tiger Woods vs Phil Mickelson: Turner Sports Tees Up a Premium Event

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Alli Romano

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Audio InSites Alli on Audio
20 19

After feasting on Thanksgiving turkey, marquee sports match up enthusiasts can skip Black Friday shopping and enjoy a premium purchase of a different kind:  The Match, a pay-per-view event between two of golf’s biggest stars, Phil Mickelson and Tiger Woods.  This is the first time that golf has ever been televised in a pay-per-view format, and WarnerMedia’s Turner Sports is pulling out all the stops for the high-profile event with a $9 million purse at stake.  For $19.99, viewers can watch the event via select cable, satellite and digital streaming services, including Turner’s Bleacher Report Live app.  Will Funk (pictured below), Turner’s Executive Vice President of Sales and Property Partnerships and head of Turner Ignite Sports, shared details with MediaVillage on why golf works in the PPV format, why The Match limited its sponsor roll to just three brands, and how Woods and Mickelson may up the ante -- and the telecast’s drama.

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20 19

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Alli Romano

Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV in her MediaVillage column, "Alli on Audio," as well as for numerous industry publications, including Inside Radio, Broadcasting & Cable, TVNewscheck.co… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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