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Podcast: Nielsen, Westwood One Execs on Who's Buying What and Why in Podcasting

Podcast: Nielsen, Westwood One Execs on Who's Buying What and Why in Podcasting

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E.B. Moss photo

E.B. Moss

Publish date

August 02, 2018

Channel

Audio InSites

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E.B. Moss Reports Nielsen Data InSites Insider InSites Podcasts Westwood One
21 74

At the just-wrapped Podcast Movement 2018 conference, producers and marketing execs brainstormed ways to advance the emerging medium.  In this latest episode of Insider InSites, MediaVillage Head of Content E.B. Moss (above left) polled two top Nielsen execs, Tony Hereau, Vice President of Audience Insights (above center), and Bruce Supovitz, Senior Vice President/Sales Director, National Audio Services (above right), as well as Kelli Hurley, Westwood One and Westwood One Podcast Network's Senior Vice President of Digital Partnerships. The fast-paced 15 minute conversation focused on the results of Nielsen's new Marketer's Guide to Podcasting, how audio companies and popular hosts are bringing podcasting mainstream, brands' growing interest and how data is helping harness the potential.  This topline transcript has been edited for clarity and length.  Listen to the complete interviews here or through our player below.  And, please subscribe to all MediaVillage Insider InSites episodes on Apple podcasts,Stitcher, Google Play, iHeartRadio and PodSearch.

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E.B. Moss photo

E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketing agency that provided promotion and affiliate marketing services to various clients.  She has coached companies in podcasting, social media, and "green" marketing. E.B. began her caree… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    TV / Video Download
    Go to page
    #AndradeSays
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    Shattering the Glass Ceiling
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    In the Loop
    Go to page
    The Update
    Go to page
    Tomorrow Will Be Televised
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    Lunch at Michael's
    Go to page
    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    See All Channels
    The Myers Report
    Go to page
    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
    Go to page
    Jack Myers ThinkTank
    Go to page
    Legends & Leaders
    Go to page
    The Pool
    Go to page
    The Storytelling Revolution
    Go to page
    View from the Grandstand
    Go to page
    Advancing Diversity Podcast
    Go to page
    #AskGenZ
    Go to page
    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    From Advocacy to Activism
    Go to page
    WomenAdvancing
    Go to page
    The Age of Aging
    Go to page
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    Go to page
    Advancing Diversity Hall of Honors
    Go to page
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