Podcast: Nielsen, Westwood One Execs on Who's Buying What and Why in Podcasting

At the just-wrapped Podcast Movement 2018 conference, producers and marketing execs brainstormed ways to advance the emerging medium.  In this latest episode of Insider InSites, MediaVillage Head of Content E.B. Moss (above left) polled two top Nielsen execs, Tony Hereau, Vice President of Audience Insights (above center), and Bruce Supovitz, Senior Vice President/Sales Director, National Audio Services (above right), as well as Kelli Hurley, Westwood One and Westwood One Podcast Network's Senior Vice President of Digital Partnerships. The fast-paced 15 minute conversation focused on the results of Nielsen's new Marketer's Guide to Podcasting, how audio companies and popular hosts are bringing podcasting mainstream, brands' growing interest and how data is helping harness the potential.  This topline transcript has been edited for clarity and length.  Listen to the complete interviews here or through our player below.  And, please subscribe to all MediaVillage Insider InSites episodes on Apple podcasts, Stitcher, Google Play, iHeartRadio and PodSearch.