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Standard Media Index provides the only clear picture on how ad dollars are being spent — from television to digital, sourcing our expenditure data directly from the leading global media buying firms. Data that covers 75% of all agency spend and is available in 15 global markets.

Standard Media Index provides the only clear picture on how ad dollars are being spent — from television to digital, sourcing our expenditure data directly from the leading global media buying firms. Data that covers 75% of all agency spend and is available in 15 global markets.

SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories

SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories

What Counts More Than CPM is Cost Per Engagement (CPE)

What Counts More Than CPM is Cost Per Engagement (CPE)

Standard Media Index Finds Pharma Advertising Holding Strong Despite COVID-19

Standard Media Index Finds Pharma Advertising Holding Strong Despite COVID-19

SMI Ad Spend Report: U.S. Best Performing Global Anglo Market in First Half

SMI Ad Spend Report: U.S. Best Performing Global Anglo Market in First Half

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